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Graduate Digital Marketing & Design Executive

Permanent East Midlands Jobs & Advice in Marketing
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Job Description

Graduate Digital Marketing & Design Executive
Daventry
£20,000 – £25,000 per annum
The Digital Marketing & Design Executive will play a key role in supporting and executing the marketing strategy for the marketing team.
The role is varied and would be best suited to a creative and analytical marketer. The successful candidate will be responsible for the company’s digital marketing communications, as well as create great content to directly influence digital marketing, email marketing and social media.
An understanding of Adobe Programmes (InDesign/PhotoShop/Illustrator) is a must.
Responsibilities of the Digital Marketing & Design Executive include:
* Digital Marketing
* Support the Marketing Manager in defining the digital marketing strategy
* Liaise with digital teams in European offices to ensure all product information, promotions and information on the UK website is up-to-date
* Work closely with external providers/suppliers on executing the company’s digital marketing strategy
* Analyse and measure website changes using tools such as Google Analytics
* Support and track key accounts and dealer partners digital activity and ensure they are representing the company’s brand in accordance with brand guidelines
* Create content such as digital adverts, social media artwork and email marketing adhering to strict brand guidelines.
* Produce digital reports on all digital marketing activity for the UK on a monthly basis or as required.
* Social Media
* Support the Marketing Manager in defining the social media strategy
* Create content for social media platforms adhering to strict brand guidelines
* Create content for the dealer partners and key accounts adhering to strict brand guidelines
* Email Marketing
* Manage email marketing schedules in line with requirements
* Track and measure results and take appropriate action to maximise results
* Amend and update content
* Liaise with the dealer partners and key accounts to activate email marketing for their company in line with the brand guidelines
Criteria of the Digital Marketing & Design Executive:
* Graduate level experience with marketing related degree or equivalent
* Marketing experience or a clear demonstration of industry interest
* Creative thinker with an eye for design and high level of attention to detail.
* Proven design skills with examples of work.
* Copy writing skills and proof-reading ability
* Excellent verbal and written communication skills with the ability to build strong working relationships.
Benefits for the Digital Marketing & Design Executive
* 25 days annual leave + 8 bank holiday days
* Training & Progression opportunities
* Pension

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